I understand that in order to pay for all the TV air time, stations and communications companies have to sell ads. We are never more aware of the costs of advertising than around Super Bowl time. CNN Money reported that the price for air time for the 2011 Super Bowl was about $3 million per 30 second spot. Fox Network’s ad rates broke down to about $100,000 per second! How would you like to be paid at that rate?
And even when we’re not watching the Super Bowl, TV ads abound. And there’s never a 3 to 5 minute commercial break without some communications company trying to convince us to sign up with their service.
A few years ago, Verizon Wireless came up with a catchy phrase that everyone used (even those who were not Verizon subscribers). To prove that Verizon had coverage everywhere (yeah right) they showed a guy with glasses repeating the phrase, “Can you hear me now? Good.” After a few moments, you got the gist of the commercial- it makes no sense to have a cell phone if you can’t hear or talk to another person. You might as well send up smoke signals!
I was reminded of this commercial a few days ago when my daughter, who we should have named “Gabby” received her first toy cell phone. My precious Anabelle, as sweet as she may be, is not known for her soft voice. God definitely created her with a great set of lungs.
As she was playing with her new phone in our living room, she would say phrases like, “Hear me,” “I love you, bye,” “Get a burger,” “It’s Papa,” and so on. After a few moments, our other child, Chuck (our dog) came into the living room and gave Anabelle a curious look as if to ask, “What are you doing with that thing in your ear?”
Anabelle right away started to chase Chuck with her phone, trying to get him to talk on it. Finally, as if frustrated with Chuck’s lack of cooperation, she yelled, “Chuck, Jesus is calling you!” My wife and I looked at each other and just started laughing.
I wonder if Jesus were to ask, “Can you hear Me now,” how would we answer? With the world clamoring for our attention, the flesh competing for our affection and Satan compelling us to go astray, it would be easy for the Lord’s voice to be drowned out. The Lord is calling but we’re so distracted. How can we know what He wants if we can’t even hear Him talking to us? Allow me to share with you a few biblical ways to amplify the Lord’s voice in your life.
- Have daily devotions– I’m not just talking about getting through your devotional checklist. Meditate. Memorize. Meet with the Lord. These times are essential! (Joshua 1:8; Psalm 119:105; Psalm 63)
- Be a faithful church member- it’s hard to hear the Lord when you’re not there when He speaks through His servants. Remember “faith cometh by hearing?” You cannot properly discern God’s will without being a part of the Lord’s church.
- Listen to godly counsel– God uses His servants to help you grow and properly discern the issues of life. There is safety in the multitude of counsellors. God will often use godly people to confirm His will for our lives.
Chuck never came to Anabelle after that statement. It’s probably because Jesus really wasn’t calling. How about in your life, can you hear Him now?